As the 2026 FIFA World Cup draws near, the City of Columbia is gearing up for an expected boost in tourism.
While mid-Missouri hotels haven’t yet seen big jumps in bookings or prices, Columbia could benefit as a satellite host to Kansas City.
Megan McConachie with the Convention and Visitors Bureau says she hopes visitors venture to Columbia between matches.
The city also launched “Kick it in CoMo,” a community calendar of local events designed for World Cup fans.
McConachie says it’s still early, but she expects more travelers to choose Columbia for its affordability and central location