King Of Beers Forgoing Annual Super Bowl Commercials

Budweiser is saying today they will forgo it annual Super Bowl commercial slot for the first time in 37 years, joining fellow corporate giants Coke, Hyundai, and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.

The beer brand said in a news release that instead of paying to air a Super Bowl ad, it will instead be reallocating the media investment, to raise awareness about the COVID-19 vaccine throughout the year, in partnership with the Ad Council.

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